Before you buy annuity leads it's important to consider the following:

What is the reputation of the annuity lead generation company? Make sure they have references you can call to be sure that the annuity leads they sell are qualified. Otherwise you may be spending your hard earned money on lousy leads. Do a search for forums in the area of insurance and financial planning and ask other insurance agents and financial planners about the company you are considering.

What kind of leads are you buying? Are you buying Internet leads or are the leads you are buying generated through off-line direct marketing efforts? If they are generating leads on the Internet, ask the lead generation company how they go about their process. Ask them if you can be directed to a web site that they are using to attract annuity prospects. If the site they direct you to looks professional and gives you a warm fuzzy feeling, chances are your prospect feels the same way. If they are generating leads through direct marketing efforts ask them if they can supply you with details and sample marketing pieces. If not, ask them if they can provide you with a sample lead. Once again, if you feel like they are investing in their lead generation efforts, you have a better chance of getting your money's worth.

Do they specialize in the annuity leads, or are they a lead generation company for many different industries? If the company you are considering has their hands in several different industries, they may be spreading themselves thin. On the other hand, if they specialize in financial services you may be working with a company that is focused on getting better quality annuity leads.

Is it the price or the cost? In the lead generation business, you usually get what you pay for. If one company offers annuity leads for five dollars and another company offers annuity leads for $30, you have to wonder how qualified the lower priced annuity leads are. The price may be five dollars, but the cost may be your time and effort on a poor quality lead that will never convert into a client.

When it comes to buying annuity leads, its important to do your due diligence before you spend your hard earned money with a lead generation company. Not only can you lose money, but you may also lose your valuable time and energy.