For years I've been fortunate enough to be able to be on the radio two times a week. A local morning team on the number one morning show in town have me on each Monday and Wednesday for about 5 minutes each time.

As a marriage and family therapist, it's a fantastic way to market my private practice.

Many people have asked me why in the world I drive over there twice a week. I usually respond by asking them do they know how much it would cost to buy 10 minutes of advertising on the radio each week?

Advantages of appearing on the radio

There are several advantages to being on the radio as a therapist:

1. It ups your expert-ability - When you are on the air, you are automatically seen as an expert. Listeners figure that the station would not have you on if you did not know what you were talking about.

2. You reach a larger audience - When you give a presentation to a group, you are limited to reaching only those in the room. When you are on the radio, you can reach an almost unlimited number of listeners.

3. Listeners quickly come to know, like and trust you - When you give good information that people use right away, listeners will come to know, like and trust you.

And people like to do business with those they know, like and trust.

Jeff Herring

Jeff is a marriage and family therapist, singles and relationship coach, mentor coach, speaker, syndicated relationship columnist and author.

Jeff has a full time private practice in Tallahassee in which he specializes in couples, teen and parent counseling. He also is a relationship coach specializing in working with couples and singles. Some of his professional activities include:

==> Internationally syndicated relationship columnist through Knight-Ridder/Tribune Media Services, with a weekly readership of over 10 million worldwide

==> Sought after speaker for organizations, associations, churches, and corporations

==>Twice weekly appearances on The Steve and Sara Show on Magic 107.1

==> Author of "Keep the Changes: 52 Tools for Successful Living" a collection of his best columns, as well as several e-books including "How to Create a Passionate and Loving Relationship.........Forever," "How to Beat the BOZOs: Dealing with difficult people without becoming one," and "Tame Your Teen: THE survival guide for parenting your teenager.

==> Founder and CEO of TheArticleGuy.com

==> Founder and CEO of SecretsofGreatRelationships.com

==> Founder and CEO of ParentingYourTeeanger.com

==> Founder and CEO of ToolsforSuccessfulLiving.com

==> President of BuildingYourIdealPractice.com

==> President of ConsciousDatingTallahassee.com