Whose "voice" your sales letter is written in, is a very important factor you MUST consider, before you ever sit down and write ANYTHING.

And of course, your entire marketing "angle" is going to be dependent on that voice as well.

Generally, you have 3 choices of "voices" you can use.

First, you can use the actual person who is "selling" the goods and services.

You've got to be careful with this one though, because your prospects are going to be somewhat skeptical whenever YOU personally are pitching something YOU will benefit from, for obvious reasons.

When you are pitching in your own voice, I always find it easier, and more enjoyable -- and maybe this is just a personal preference with me -- to do this when you're selling a "service," or when you're selling information -- as opposed to when you're selling a tangible product.

Why?

Simple: Because you can only talk "so much" about a hand-held widget, but you can virtually go on forever about information that's in a book... a newsletter... a kit... a "system"... or a set of services you're performing.

And this is important, especially as the price of the items you're selling increases. Because the more you tell, the more you can justify your high prices... credentialize yourself... and go into detail about the benefits of your services.

Tomorrow I have a special treat in store for you, plus... I'll tell you about another "voice" you can write your sales letters in.

Now go sell something,

Craig Garber

P.S. Wanna see more tips like this? Go check out the archives at: http://www.kingofcopy.com/tips/tiparchives.html

Craig Garber

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries.

If you're serious about using emotional direct-response copy to increase your sales, then you MUST check out his website.

Garber specializes in dealing with selling products and services that are in the high dollar range, and he has an wealth of knowledge he draws from in crafting his promotions, in addition to his "living on the edge" life-experiences, along with a rock-solid 157 IQ.

This unique combination of "street smarts" and book-smarts allows him to get inside your prospects minds to write compelling, engaging and expressive copy that gets your prospects involved and whipping out their wallets.

Here are just some of the raving reviews, taken from actual client testimonials, about Garber:

?Finally, I found the copywriter I can work with for the rest of my career. He?s extremely thorough and reliable -- the man is his word. When he tells you he?s going to do something for you, it?s going to be done. It?s very refreshing in this candid world full of posers and imposters, all these people acting like they?re the best copywriters, and in reality they?re broke, they?re weak -- just seeing who they can scam next. So if you?re looking for somebody who?s very committed to your success, who delivers HUGE results, and who does whatever it takes to make sure your piece will be a winner, then don?t hesitate to go ahead and get a hold of Craig Garber right now.? - Chet Rowland

?During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years. For example: Just one idea Craig gave me has increased my net profit by 43%! His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant. I know -- I did! If you need to know more, just e-mail me: peter @ peterthomson.? Peter Thomson