If you use fly paper, you know it is difficult for flies to leave once they land. It is important to recognize that it isnt one point of contact that sticks them. The flies will start with one point, then another and another until they cant leave. As salespeople we need to adopt this stickiness mentality. When dealing with prospects we often begin with one contact point. The objective is to have several contact points instead of just one. One of the biggest mistakes salespeople make is to go for the close after they uncover an opportunity. Fly paper doesnt do this. In fact fly paper doesnt move at all. It just sits there and waits for more connection points with the fly. A salesperson should do the same thing. We need to listen better and question more, uncovering and making contact with more pain points to achieve the strongest opportunity with customers. This sales strategy will create the holding power we want with customers. Making them stick with you like fly paper.

Get Stickier with More Services We can apply the fly paper sales strategy when we have more than one service to offer. Frankly, who doesnt offer more than one service or one product? The problem is that many of our customers dont know about our multiple services unless we make them aware of them. Remember, use the fly paper strategy, listen and ask questions. The goal is to draw in the customer as they reveal problems. We can share our solution when the time is ripe and our multiple solutions will do the rest. Once our customer is connected with more than one service it becomes very difficult for them to leave. This remains true even if a competitor tries to free them from our web of solutions and problem solving points of contact.

Attracting More Customers When we are trying to attract a customer we can also adopt this sales strategy with our competition. Even if a competitor has a strong hold of an attractive client this can work. What we need is more contact points with the customer and we can pull them away with our multiple solutions. I suggest this because in many cases the competition isnt adopting a fly paper strategy and clings to a single solution with their customer. This makes is easier for you to come around and provide a multiple solution so they stick with you.

Solve More Customer Problems The secret to this fly paper sales strategy is to always seek multiple ways of solving customers problems and become a one-stop, single source for them. If we adopt this sales strategy, we must always ask questions and never stop asking questions at just one single problem we can solve. There is a difference between talking too much, and asking too many questions. It is difficult to ask too many questions as long as the questions are uncovering problems. Remember, our goal is to make customers stick like fly paper with multiple contacts.

Steve Martinez

My name is Steve Martinez and I started this business development company to eliminate sales failure. I have spent the last few decades honing my experience as a National Sales Manager, Sales Trainer, Mentor and Author of Selling. This history provides the depth of my experience and value to you as a client in the Business to Business marketplace.

I am proud to say that our innovative sales management strategies are revolutionizing sales for business to business companies. My clients are taught the advantage of building long term profitable relationships using his customized sales action plans. The results are nothing short of magical. Salespeople are able to perform twice, three times and, in some cases, ten times what they used to do before. Sales Managers enjoy the Selling Magic system as they more effectively manage and forecast sales.

I am not new to sales management, technology and sales workflow. I bring 25 years of business management consulting experience. I have been fortunate to have traveled the United States as a National Sales Manager, National Account Executive where I learned the real world lessons of sales. I've also worked for franchise organizations leading sales to a network of over 700 salespeople.

I wish I could say that sales success came easy. It didn't! I had to work at selling and learn the tough lessons. fortunately, this made me stronger and wiser. Through my experience I learned why businesses fail and why salespeople struggle in sales.

I enjoy applying these valuable lessons, focusing on teaching others how to increase sales, become more profitable using technology and following the best practices of Customer Relationship Management.

Our clients tell us, Selling Magic is a logical choice. It provides advanced business development strategies. We are certified members of the Cargill Consulting Group and the Mastermind Consulting Group. Selling Magic delivers sales management and Customer Relationship Building solutions with a suite of consulting services designed to enhance your business.

Steve is an accomplished speaker and writer for business development projects. Sales Automation, Sales Coaching and E-Marketing are his primary projects in business development.

We invite you to discover the Selling Magic approach to sales management and how Selling Magic can help you "out wit, out smart and out last, your competition."