Want to give your business a some new ideas and make concentrated effort to obtain new customers? Why not take on a student or more experienced person for a few months and have a marketing blitz?

A marketing blitz is a short and concentrated campaign to get as many new people interested in your business as possible. You can do this in several ways but the recommended methods are:

* Contact your existing customers and offer them upgrades, new products or just check up that they are currently happy with your company.

* Cold call on a group of well researched potential customers you dont want to waste your blitz on un-researched people after all.

* Mailing campaign to a group of potential and actual customers.

Just remember that you student will not have much business experience, but hopefully will have bags of enthusiasm. If you aim for a more experienced person they will still have to take some time to get to know your business.

Start by clearly setting out the targets of your marketing blitz and what you are aiming to achieve during this period so that they understand what they are there to do. I would suggest the following:

* Explain to them what they will have to do to prepare for the blitz maybe getting the calling/mailing lists together or preparing the campaign literature.

* Give them full details of what they are selling including demonstrating the product or service. In this way they can answer any questions that your potential customers may have.

* Provide a calling script that details the kind of questions you want asked and the information that you wish to provide.

* Provide details of your current customers as well as where to find potential customers.

* Ensure that they understand the purpose of the calls to obtain an appointment/a potential sale/introducing your company etc.

* Send out details to those that are interested in receiving more details from the company.

* Making appointments and detailing sales completed.

Lastly being constantly on the telephone, particularly if it is cold calling can be boring and a problem to keep motivated. Let your new staff have a break by varying their work load.

Lastly, sometimes having a new person on the firm brings in some new ideas especially if that person is also studying business so ask for suggestions and if they are any good act on them.

Lee Lister

Lee Lister is Management Consultant and Program Manager with more than 25 year's management and consultancy experience and more than 20 year's program and project management experience in projects for Banking, Finance, Insurance, Leisure and Government bodies. She also have more than 10 years bid management experience ranging from bids for medium companies to large international and infrastructure bids.

British born, Lee received her BA(Hons) Financial Economics from the University of Essex. She went on to work in or for a considerable number of countries within Asia and Europe as well as Australia and the United States. While building a name for herself through helping company restructure, change management and project management consultancy, Lee became a well-known figure for her skills in analyzing, problem solving and trouble-shooting. She has consulted for many major industries, including banking, telecommunications, insurance, transportation, leisure and governments from many different countries. Some of the companies who have benefited from Lee?s expertise are Hewlett Packard, Siemans Nixdorf, Electrolux and the Philippines government.

Whilst working in the Far East she became a recognized expert on preparing and evaluating large World Bank Proposals (infrastructure projects within developing countries). These accomplishments called upon the skills of bid and project management, risk assessment, contract negotiation and supplier management and required dedicated work to very tight time scales. This expertise was acknowledged by an invitation to be the principle speaker at an International Business Development Conference in Washington, USA. She has also consulted at very senior level in several countries.

She owns and manages two companies, Biz Guru LLC in the USA and Biz Guru Services Ltd in the UK as well a considerable number of profitable web sites. She works almost entirely via the internet, visiting clients on site during major consultancies and training. Her Internet skills span from when major companies first started to consider obtaining their own web sites. During these years, she has kept up to date with the rapid changes on the internet, including the dot com boom and the resulting bust ? which her own web based companies survived.

She regularly consults, writes and lectures on business, bid management and marketing and has published numerous courses and books.