I make my living buying and reviewing ebooks. I am often asked the question, "how do I know this book will help me" or something along those lines. So this article is designed to give you some tips as a consumer that will help you cut through the clutter.

Have you ever made a purchase that changed your life? Everyone has. A leather jacket that gives you a new attitude and new identity? A summer dress that you look amazingly good in. Products have the power to completely change our lives for the better. Often it has to do with a psychological shift in our self perception. Intangible but somehow very concrete.

Do you remember that pair of levi's that you kept for over 10 years because they were just bought at the right place at the right time.

Ebooks can have the same impact. Unfortunately its some sort of timing thing. Not every product we buy has the capacity to transform our outlook. But every now and then we make a purchase that is magical. Maybe it has to do with the alignment of the planets. Maybe the solar system has to be in a particular configuration that has to do with our astrological signs? Or maybe its a simple question of quality.

Products have awesome powers on our lives and if we could afford to play the "hit or miss" games and buy everything we suspect will give us the "wow factor" transformation we sometimes experience with certain products, we would live in a utopian happiness.

Well, that is possible. There are tell tail signs. I am very experienced with ebooks and I know what to look for in a sales page that demonstrates at a very high probability if a product will give us that amazing "once in a while" transformation.

Affiliate ebooks are easy and thats what I will focus on here. Below I will outline for you exactly what to look for in a sales presentation that assures that you are buying an affiliate ebook that will deliver. Ebooks about affiliate marketing are easy to asses and if you follow my simple guide below, you will always purchase the ebook that gives you a boost and helps you much more then the cost of the product.

1) When looking at the sales page, testimonials are the first thing I read. Especially testimonials that say "why" the product was appreciated. Testimonials that just use words like "fantastic and wonderful" don't sway me. I need to know what past customers are specifically happy about and do those items match what I am looking for and are my needs mentioned amongst those testemonials.

2) Price. I don't want to pay too little and if the price is rediculously low, if the price does not match the value that is presented and promised, then I pass on it. I pass on it because I simply don't believe the company have confidence in their offer despite the promises and claims. It means they know they don't really have much to offer and no matter how wonderful their sales page is, they feel they should keep the price low to reflect the low quality/content of the ebook.

The price needs to be sensible and reflective of what is offered. Of course paying too much is a concern too, but it is more often a sign of little value by coming across a disproportionatley low price compared to the benefit statements in the sales page.

3) Finally, its the length of the copy. You may be surprised to hear that this is such a large indicator of a quality Affiliate ebook, but it is. The longer the copy the better and it better not lose quality as you read. You see, a long sales letter demonstates confidence in a product. Short sales letters fairly commonly reflect a low confidence in what is being offered. The more information you are given before you buy the more likely it is that what is offered is something on the "special" spectrum. But just keep in mind that the copy on the sales page needs to continue to be compelling. If it is not then it may begin to sound like "padding" just to fill up a longer sales page. A very revealing aspect of an inferior product.

These three principles I use to choose the ebooks that I personally buy for my own business and for the purpose of review. It seldom lets me down.