What is the worth of a steady stream of free search engine traffic to you? If you are an internet marketer, search engine traffic is pure gold! Why is this so?

Consider this:

When a person searches for the item or information that you are offering on your website using a search engine, that person is someone who is interested in whatever you are offering. He is a quality targeted prospect! Mutiply this scenario by hundred of times, and you have a horde of targeted prospects looking up your product or message on your website.

The question is how can you get the search engines to list or index your website and how can you move up the ranks and be at the top of the search engines?

The first and most important step in your search engine traffic building process is your construction of your website - namely the use of the proper content. And this begins by the inclusion of highly optimised keywords.

Again, consider this situation by a process of intelligent "reverse-engineering"

Suppose you wish to build a website that revolves around the keyword "email marketing". You can "intelligently" search for this keyword in say the Yahoo search engine and find the top ranking websites. Then analyze the top ranking websites by means of their keywords, keywords density, keyword placement - these are the onsite factors that we can find out from these sites which are our "competitors" for search engine traffic.

You can also analyse these top listed websites for their backlinks to see who are linking to them and which lend support to their high rankings. This is the main offsite factor that we should work on to intelligently uncover what makes our competitors tick and their websites ranked so highly.

Before you throw up your hands in frustration because all these sound so difficult and foreign to you, there are tools and softwares that help out on these important steps fairly quickly once you have mastered them.

Now suppose you know the onsite-factors and the main offsite-factor that drives these competitor sites to their high ranks, what you can do is just to do something more than them for your website to compete with them and to even outrank them! For example, you can uncover who are those who are linking to your competitor, and you can request links from the same entities linking to your competitor....and you move beyond those links with more links of your own!

You can uncover the keyword density of the Number 1 ranked website who is your competitor and adopt a similar keyword density, as an example. What you are doing is in fact optimising your websites so that they rank high and so that your website is not hidden somewhere in the bottom of the search engine rankings where no one ever gets to discover your site.

By this technique of onsite and offsite optimisation, you can dominate the search engines for your selected keywords, and get a horde of quality search engine traffic to your website daily!