Search engine optimization is a booming business as people try to get their sites in the top results for the various search engines. However, before you choose a search engine optimization company there are some things to consider.

1) What has it done for itself? Most companies require thorough research in order to see how they have done. A search engine optimization company only requires a few minutes: Just ask for keywords. If the company is as good as they are trying to appear, then a simple search engine search using keywords submitted by the SEO company should tell you all you need to know; the results should be in the first couple of pages.

Also, look at the companys home page; some browsers have the Google toolbar, allowing you to check out its Page Rank. It should be at least a 3 (showing that the company has been around, and that it has built up some business. Obviously, the higher the better, but dont get caught up in the numbers; if the site shows up high in the results, you are doing fine.

2) What does it plan to do for you? A decent search engine optimization company should be able to analyze your site and develop at least a general plan in order to raise your rating. Also, they should be doing things to increase your hits. Be advised that some of the tips may require action from you; you may not need to do everything that they suggest, but at least debate it.

3) How quickly do they promise results? The faster they say results will come, the faster you should drop them. You should expect results within about four to six months; any faster, and be extremely hesitant.

Realistically, you should notice a change in your results position in about three months, a major change in six, and, if all goes well, somewhere near the top in about ten to twelve months. The major reason for this is because the search engines tend to act nervous around sites that have a drastic change in the number of hits in a short period, but place them higher if the hits are sustained.

4) What do they plan to do with your URL? With the idea that you need people coming in, directories (sites that list sites in various subjects) are becoming more the rage. However, putting your URL in a directory that doesnt apply to your site may do more harm than good (for example, putting your Home & Garden site on a Surfer site). As such, dont be afraid to ask where your URL has been put.

Remember to check out them out and listen carefully to what they promise, and you should do well in the search engine results!