Cost is sometimes a difficult term to define. Here, we are not simply discussing cost as it relates to selling price, but rather opportunity cost. The web site, "Mentors, Ventures and Plans" defines opportunity cost as "The loss of the next best alternative whenever a decision is made involving two or more options". "Investing in Options" defines it as "Choosing the best alternative means that you can't choose the next-best alternative. Opportunity cost is the next-best alternative that must be sacrificed in order to get something else you want. Opportunity cost can be thought of as the road not taken." Inactivity, or doing nothing, is usually the highest price paid and is often associated with great opportunity cost. Inaction is usually the worst decision one can make, made from a base of fear.

Many of us freeze when facing decisions. For some reason, decision making becomes complex, paralyzing and even painful for many people. It should not be this way. Making a decision is simply the act of choosing between alternatives. You must learn to weigh the implications of each possible decision and choose the outcome that is best for you and all others involved. For example, when your telephone bill comes due, you may choose to pay it or not. There are real obvious consequences for both actions. The situation becomes more complex however, when our human emotions enter the picture. For instance; you are offered a new job and must decide to leave your current position and move your family to a new location, hundreds of miles away..

What we often fail to realize, is that delaying important decisions or simply not making a decision at all, are actions that often impact us with the highest opportunity costs and worst case scenarios. Inactivity, or the lack of a decision, is actually a decision made, although one seldom made in our best interests. In this case, we unfortunately transfer over control of our lives to external forces and circumstances. We are now positioned to be at the mercy and decision-making of others. This is not your best scenario. There are often unusually high costs associated with doing nothing.

Decision making is actually a skill set that can be learned and refined. Like all skills, entering into a new area as a novice requires practice and application in order to improve. Keep in mind that you will indeed improve! Start small, with less important decisions involving less than crucial outcomes and gradually make more decisions on matters of greater importance. Soon, you will have few if any issues with making decisions. Learn to start small and work your way up, gradually extending your comfort zone in this area. A by-product of learning these new skills is that your confidence will surely improve as well.

Decision making need not be frightening. Think of it as a process that is your own, shedding any external pressure that others may be applying. Take your time, get your facts and choose the outcome that works best for you. Do not allow yourself to fall victim to the high cost of doing nothing.

Daniel Sitter

Daniel Sitter has been a student his entire life. He continues to assimilate and synthesize knowledge from dozens of sources and a wealth of personal experiences over a twenty five year period into material that he draws inspiration from. He has been fascinated by the workings of the human brain and various learning strategies in particular. He often ponders why it is that some people are more receptive to change, are more productive and earn substantially more than others, even within the same industry. He has observed that many people are frustrated that they find learning to be a difficult and tediously slow process and he seeks solutions to their dilemma.

The author has attended dozens of seminars presented by the foremost authorities on human performance, personal development, psychology, sales, family, manufacturing and business. He enjoys the viewpoints of others and has absorbed their accumulated knowledge at each event. He has read and listened to dozens of books and audio programs in a variety of disciplines. Fueled by an insatiable hunger for knowledge and personal development, Dan continues to apply the principles he has learned into all aspects of his life on a daily basis. The results are continuously evident.

Dan has a wealth of business, sales and marketing experience in the technical fields. He has made a career in the mechanical/electrical engineering industries as an automation/fluidpower specialist. He holds a BS degree from the University of Akron, but he is quick to point out that his real education actually began after his formal education had concluded. An advocate of continuing education, Dan is always feeding his mind with new material that can help him to be continuously growing beyond his current comfort zone. He has designed and written numerous industry newsletters, business and personal development articles, various marketing materials and has authored the popular, breakthrough e-book, Learning For Profit, which teaches principles for accelerated learning and personal growth.

His hobbies are guitars, music, Shotokan karate, computers and electronics. An avid musician, Dan has played in a number of bands over the years and has written and performed dozens of original songs.

A devoted family man, Dan has been married for 21 years, has teenage children, a dog and a cat. He enjoys working out, family dinners on Sunday, relaxing trips to the beach and eating spicy ethnic foo